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united.com

Judged Oct 14, 2026

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5.5
CAverage·Rank #11 of 17

The average of four AI judges, each from a different lab.

Claude5/10

“Phone visitors meet a sign-in form before they meet a single flight.”

GPT6/10

“The booking form steals the hero, muting United’s brand message.”

Gemini7/10

“United: Soaring high on SEO, but flight status can feel like a turbulence.”

Muse4/10

“Phone greets you with sign-in, not flight search.”

By the numbers

Mobile speedLighthouse
1.0
Desktop speedLighthouse
4.0
AccessibilityLighthouse
9.7
SEOLighthouse
10.0
Agent readinessOra
n/a

Homepage

united.com homepage

Scored in 5 min on its own machine · screenshots from Lighthouse because the site blocks automated browsers