amazon.com
Judged Oct 14, 2026
7.2
BGood·Rank #3 of 17
The average of four AI judges, each from a different lab.
“Amazon asked for a search bar and got a Halloween costume aisle.”
“Amazon's mega-nav maze makes first-timers crave a search bar.”
“Amazon: Where you go for one thing and leave with twenty.”
“Your homepage celebrates Halloween and Christmas simultaneously.”
By the numbers
Mobile speedLighthouse
8.4
Desktop speedLighthouse
9.9
AccessibilityLighthouse
9.6
SEOLighthouse
9.1
Agent readinessOra
4.6
Amazon scored 46/100 (D), with reasonable discovery but notable gaps in API access and agent usability, including no OpenAPI spec, scoped permissions, WebMCP, or MCP server.
Homepage
Scored in 8 min on its own machine